I get this question quite often and the answer is simple yet profound.

'MORPHO' is the name of my favorite butterfly, it has blue vibrant iridescent wings -hint my logo. In the early stages, the caterpillar has to go through tough, painful changes in order to become this beautiful butterfly. I felt identified because I too had serious life changes and it was hard to adapt, but with great effort it became possible.

'PHORIA' deriving from the full word 'Euphoria' meaning a feeling of intense happiness, it was what I endured after this transformation in my life.

My Jewelry Business has this name because it is unique, it describes me, the creator of these Jewels, you can wear to feel beautiful.. Like a Morpho.